Directer elevates in-house teams so they can elevate brands.
We improve the work you produce, mentor the people you have, and hire the people you need.
Think of us as management consultants for creativity.
WHAT WE DO
RIGHT
NOW
Marketers are investing more of their money in-house.
Fair enough. Embedded, brand-fluent employees are better placed to tackle day-to-day design and content creation tasks, than external agencies.
But you can’t expect an internal team to have an external perspective. And not many marketers can justify employing an agency-level creative director to guide their team on a full-time basis.
So, in-house teams seldom enjoy the same level of creative leadership found at creative agencies.
And that, is the gap Directer fills: Consultant creative directors to elevate your people, and the work they do.
WHY?
It's not complicated. Creativity is the most powerful and cost-effective multiplier you can invest in. When you elevate your in-house creative capabilities, they'll elevate your brand and your business.
Your creative people will feel more fulfilled, and your brand will benefit from more energy, perspective, and expertise.
HAPPY PEOPLE = BETTER
WORK = HAPPY PEOPLE
WHAT WE DO
CREATIVE AUDIT
Brands and campaigns are shaped by layer-upon-layer of decisions and reactions.
Those decisions and reactions can compound over time, compromising what you fell in love with in the first place. It's no one's fault, it's just a symptom of this 'always-on' world we live in.
So, we'll audit your current brand identity and your creative output, and provide an unbiased, qualified assessment of what you're doing well and where you could refresh. If you'd like a deeper dive that captures consumer sentiment, we'll facilitate the research.
The point is to draw a line under where you are right now and provide a useful external, expert perspective, so you know your next move is in the right direction.
IN-HOUSE
CREATIVE
DIRECTION
Embedded, brand-fluent employees are better placed to tackle most design and content creation tasks. But, you can’t expect an internal team to have an external perspective.
You probably employ in-house designers, copywriters, content creators and increasingly, all those roles rolled into one. Chances are, you don't employ an external creative director to nurture, direct, and occasionally reset what you're doing. Not yet, anyway.
We look at your creative output, whether it's internal or external comms, and help you breakthrough creative blocks, push your brand to new creative heights and lock-in better templates and processes.
We look at the way your team is working and suggest proven techniques and conditions for better ideation.
WHAT WE DO
Inside-Out Campaign Creation
Our founder, Dav Tabeshfar, is renowned for developing brand ideas that become cultural moments. He'll immerse himself in your team and help you develop campaigns that make your people proud and your competition mumble obscenities.
Along the way, you may need us to assemble an external project team to build on your own capabilities. Our little black book is full of very talented independent strategy, concept, research, branding, CX, AI, production and media people.
Agency whisperers
We're not here to undermine creative agencies. The best ones are unrivalled repositories of excellence. But we are here to help you make the most of them.
Because our Directers grew up in creative agencies, we know how they work, what you should reasonably expect, and how to inspire the best results. We can help you write better briefs, design smarter pitch processes, and resolve headaches.
WHAT WE DO
Recruitment Directers
Hire a creative person to hire a creative person, because whether you need a designer, copywriter, content creator or a little bit of everything, you need to know what to look for and where to find it. We get it right because we know what happens when you get it wrong. There's nothing worse than hiring a convincing chancer whose finest moment is the interview, because firing is soooooooooo much harder than hiring.
We have a network of creative contacts, from students to seniors, and we partner with Australia's most respected creative recruitment professionals. We'll work with them to ensure you're meeting candidates who can nail the job, not just the interview.
Production Directers
There are few things as disappointing as a great idea poorly produced.
Whether it's film, radio, music composition, animation or photography, we'll help you find, brief and manage the right production people. Because the better the idea, the greater the disappointment if it falls flat in the execution.
Directer is run by me, Dav Tabeshfar. (Excuse me while I slip into first-person for a moment, but it feels a little disingenuous writing about myself in third.)
As an agency owner, creative director and tutor, I've spent much of my career nurturing commercial creativity in students, creatives and clients.
I understand what it takes from a personal and a cultural perspective, to perform at the highest level, having won over 100 local, national and international awards, including PADC Copywriter of the Year (2011, 2017 & 2024) and Australia's most coveted effectiveness award, the Grand Effie.
More importantly, I have learned how to guide with kindness and clarity.
who we are
Dav
Tabeshfar
who we are
ME
VS WE
Why do I refer to Directer as we, rather than me? Because I won't always be the right Directer for your team and your brand. Sometimes you might want a Design Directer, a Social Directer or a CX Directer. I've been building teams around brands for a long time, so I know who'll be the best creative and cultural fit for your objectives.
GroWN-ups
We don’t need our hands held or our butts kicked. We are eminent, ambitious, outcome-oriented creative thinkers and makers, who understand commercial realities.
That doesn't make us conservative in our thinking. Understanding commercial realities means quite the opposite. We know the most irresponsible thing you can do is be boring.
When you look at the work of our Directers and creative collaborators, you’ll see case study after case study of campaigns that defy category norms and give brands an unreasonable advantage.
We believe
Creativity is the most cost-effective multiplier you can invest in.
It elevates the employee experience.
Which elevates your audience experience.
Which elevates your business.
